Author(s)

JiTao Hao

Affiliation(s)

School of Business Administration, Baise University, Baise 533000, Guangxi, China.

Corresponding Author

JiTao Hao

ABSTRACT

This study aims to explore the teaching reform of the brand management course through theoretical analysis and practical evaluation, with the goal of bridging the gap between theoretical instruction and practical application. The research employs the concept of Outcome-Based Education (OBE), incorporating various teaching methods such as case-based teaching and project-based learning to enhance students' practical skills and engagement. The findings indicate that the teaching reform significantly improved students' understanding and application of brand management, as well as their participation and satisfaction, demonstrating the effectiveness of the OBE approach in the brand management course.

KEYWORDS

Brand management; Teaching reform; Outcome-based education; Practical skills; Student engagement

CITE THIS PAPER

JiTao Hao. Theoretical insights into reality theoretical analysis and effectiveness evaluation of brand management course teaching reform. World Journal of Educational Studies. 2024, 2(3): 50-54. DOI: 10.61784/wjes3008.

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