RESEARCH ON THE DEVELOPMENT STRATEGY OF GUANGXI’ CROSS-BORDER E-COMMERCE TOWARDS ASEAN UNDER THE BACKGROUND OF RCEP
Volume 1, Issue 1, Pp 52-57, 2024
DOI: 10.61784/jtfe3010
Author(s)
YaCai Jiang
Affiliation(s)
School of Business Administration, Baise University, Baise 533000, Guangxi, China.
Corresponding Author
YaCai Jiang
ABSTRACT
The implementation of the Regional Comprehensive Economic Partnership (RCEP) has provided a strong impetus for economic and trade cooperation between China and ASEAN. China's cross-border e-commerce with ASEAN is now advancing at a fast pace. As a key region covered by RCEP, Guangxi is poised to further promote the prosperity and development of cross-border e-commerce in the area. However, there are still some issues hindering Guangxi’s cross-border e-commerce with ASEAN, such as the underdeveloped cross-border logistics system, increasing regulatory risks for e-commerce enterprises, the lack of a unified cross-border payment system, and the insufficient supply of multi-skilled e-commerce professionals. To address these challenges, this paper proposes several development strategies, including optimizing the cross-border logistics network, improving the regulatory and service systems for cross-border e-commerce, deepening cooperation in electronic payments, and accelerating the cultivation of multi-skilled e-commerce professionals. These strategies aim to fully support the healthy, sustainable, and rapid development of Guangxi's cross-border e-commerce with ASEAN.
KEYWORDS
RCEP; Cross-border E-Commerce; Guangxi; ASEAN; Development strategy
CITE THIS PAPER
YaCai Jiang. Research on the development strategy of Guangxi' cross-border E-commerce towards ASEAN under the background of RCEP. Journal of Trends in Financial and Economics. 2024, 1(1): 52-57. DOI: 10.61784/jtfe3010.
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