Author(s)

ZhiWen Gan

Affiliation(s)

School of Business Administration, Baise University, Baise 533000, Guangxi, China.

Corresponding Author

ZhiWen Gan

ABSTRACT

This study aims to explore the application of big data and predictive analytics in financial decision-making within the context of business-financial integration and analyze their role in enhancing corporate financial management efficiency and decision-making accuracy. By examining the role of big data in corporate management, this paper seeks to fill the research gap in the current literature concerning the application of big data in a business-financial integrated environment. Combining literature review and theoretical analysis, the study outlines the current application of big data and predictive analytics in financial management and proposes a big data-driven financial decision-making model. Through an analysis of relevant literature, the study constructs a mechanism for big data’s role in business-financial integration. The findings indicate that big data not only improves a company’s data processing and analytical capabilities in financial management but also, through real-time predictive analytics, helps companies make more accurate decisions in a complex and volatile market environment. Big data and predictive analytics provide strong technical support for business-financial integration, promoting deep coordination between business and finance. The application of big data and predictive analytics in financial management is of great significance, especially in the context of business-financial integration, where they can enhance the scientific and flexible nature of decision-making. However, challenges such as data quality and the complexity of technical implementation remain. Future research should focus on optimizing the application of big data technology to meet the needs of companies of different sizes and industries, further promoting the deep development of business-financial integration.

KEYWORDS

Big data; predictive analytics; Business-financial integration; Financial decision-making; Corporate management

CITE THIS PAPER

ZhiWen Gan. The application of big data and predictive analytics in financial decision-making within the context of business-financial integration. World Journal of Management Science. 2024, 2(3): 70-73. DOI: 10.61784/wms3036.

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