Author(s)

Ifeanyi Martins Nwokeocha^1*, Catherine Isioma Nwokoro²

Affiliation(s)

¹Department of Journalism and Media Studies, Federal University, Otuoke Bayelsa State, Nigeria.

²Department of Mass Communication, Wellspring University, Benin City, Edo State, Nigeria.

Corresponding Author

Ifeanyi Martins Nwokeocha

ABSTRACT

Political debates during elections in Nigeria are a crucial component of the democratic process, serving as a platform for candidates to present their ideas, policies, and vision to the electorate. However, in recent years, political debates in Nigeria have been marred by controversy, bias, and lack of transparency, raising questions about their effectiveness in informing voters and promoting accountability among politicians. Hence the study examined influence of political debate on electoral outcome in Nigeria. The study examined scholarly opinions and concepts and reviewed two theories. The study concluded that it is important for stakeholders in Nigeria to critically assess and enhance the role of political debates in shaping electoral outcomes. This includes promoting transparent and inclusive debate formats, ensuring fair and impartial media coverage, and encouraging meaningful engagement between candidates and voters. By strengthening the quality and impact of political debates, Nigeria can foster a more informed electorate, encourage voter participation, and ultimately contribute to more credible and democratic electoral outcomes. The study recommended that to improve the influence of political debates on electoral outcomes in Nigeria, it is essential to enhance media coverage and promote transparency. Media outlets should provide fair and unbiased coverage of debates, ensuring that all candidates have equal opportunities to present their views. Transparency in media reporting can help voters make informed decisions and hold candidates accountable for their statements and positions.

KEYWORDS

Politics; Election; Debate; Democracy; Political actors; Electoral reformation

CITE THIS PAPER

Ifeanyi Martins Nwokeocha, Catherine Isioma Nwokoro. Influence of political debates on electoral outcomes in Nigeria. Trends in Social Sciences and Humanities Research. 2024, 2(8): 61-69. DOI: 10.61784/tsshr3072.

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