Author(s)

Ibrahim Muhammad Danliti

Affiliation(s)

Lincoln University College, Petaling Jaya, Selangor, Malaysia.

Corresponding Author

Ibrahim Muhammad Danliti

ABSTRACT

This study explores the impact of website design on marketing organizations and customer engagement, focusing on key design elements such as usability, aesthetics, interactivity, and security. The rapid evolution of digital commerce has made websites a crucial platform for organizations to engage with customers. However, the role of website design in influencing customer behavior and satisfaction has not been fully explored. The primary objective of this research is to investigate how various aspects of website design contribute to enhanced customer interaction and engagement with marketing organizations. Using a sample of 200 participants and employing SPSSv22 for data analysis, the study applied descriptive statistics, correlation, and regression analyses to assess the relationship between website design components and customer engagement. The results show strong correlations between the design factors and customer satisfaction, with security being the most significant predictor of engagement. This study provides actionable insights for marketing organizations, highlighting the need to invest in secure, user-friendly, and aesthetically pleasing websites to maintain customer loyalty and improve brand perception. The findings contribute to the literature by bridging gaps in understanding the critical role of website design in digital marketing strategies. Recommendations for future research include examining other emerging web design elements such as personalization and AI-driven interactions.

KEYWORDS

Web site; Marketing; Organization; Customers; User experiences

CITE THIS PAPER

Ibrahim Muhammad Danliti. The impact of web site designing on marketing organization and its customers. World Journal of Economics and Business Research. 2024, 2(1): 22-27. DOI: 10.61784/wjebr3002.

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