Author(s)

Pei Zhang¹, Jing Liu^2*

Affiliation(s)

¹School of Tourism, Southwest Minzu University, Chengdu 610041, Sichuan, China.

²School of Tourism and Cultural Industry, Sichuan Tourism University, Chengdu 610100, Sichuan, China.

Corresponding Author

Jing Liu

ABSTRACT

With the rapid development of the tourism industry, the demand for highly skilled tourism marketing talents is continually increasing, particularly in ethnic regions and areas with distinct cultural characteristics in China. How universities can effectively cultivate professionals to meet market needs has become critical. This paper, based on the current supply and demand of tourism marketing talents and considering the characteristics of students in ethnic universities, proposes an innovative classification-based talent cultivation model. This model categorizes students into three types: technical, managerial, and academic, according to their comprehensive qualities, interests, and career plans. The aim is to enhance their professional competence, practical skills, and research abilities. Furthermore, this paper discusses the approaches of this classification-based model, including admission assessments, curriculum design, mentorship, the integration of theory and practice, diversified evaluation systems, and flexible cultivation approaches. The study concludes that the classification-based model effectively meets the diverse needs of the tourism market and provides new ideas for educational reform in universities.

KEYWORDS

Tourism marketing talents; Classification-based cultivation model; Ethnic universities; Technical talents; managerial talents; Academic talents; Approach

CITE THIS PAPER

Pei Zhang, Jing Liu. Theoretical and practical exploration of the classification-based cultivation model for tourism marketing talents in universities. Educational Research and Human Development. 2024, 1(1): 50-56. DOI: https://doi.org/10.61784/erhd3008.

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