Author(s)

XiaoDan Zhao

Affiliation(s)

School of Business Administration, Baise University, Baise 533000, Guangxi, China.

Corresponding Author

XiaoDan Zhao

ABSTRACT

This study aims to explore the application of large language models (LLMs) in constructing the digital transformation path of regional public brands for agricultural products. Through a review of literature and theoretical analysis, the study systematically reveals the specific roles of LLMs in brand cognition, market promotion, product innovation, and user experience. The results indicate that LLMs not only enhance the precision and interactivity of brand communication but also improve the market competitiveness of brands through intelligent personalized services and product innovation. The conclusion suggests that the intelligent application of LLMs will become a vital trend in the digital development of regional public brands for agricultural products, providing specific practical recommendations for policymakers and brand managers.

KEYWORDS

Large language models; Digital path; Regional public brand; Agricultural products; Brand communication; Intelligent application

CITE THIS PAPER

XiaoDan Zhao. Research on the digital transformation path of regional agricultural product public brands driven by large language models. Innovation and Technology Studies. 2024, 1(1): 6-9. DOI: https://doi.org/10.61784/its3003.

REFERENCES

[1] Lu L, Yan M. Research on the construction of regional public brands for geographical indication agricultural products in Yan’an City. Agricultural Engineering, 2023, 13(4): 156-160.

[2] Xu K, Wang Y, Tang Y. Study on the economic effects of creating national all-for-one tourism demonstration areas: Data from a quasi-natural experiment in prefecture-level cities. Journal of Chongqing University (Social Science Edition), 2021, 27(4): 216-230.

[3] Zhang W. Strategic thinking on modern enterprise marketing in the context of artificial intelligence. China Convention & Exhibition, 2024, (17): 115-117.

[4] Wang J, Luo Q, Zhai X. Image projection and social media participation of the official Weibo account of the Palace Museum: Optimal inference based on Bayesian models and influence diagrams. Tourism Journal, 2023, 38(2): 66-80.

[5] Huang N, Liu Y, Xu Z, et al. Relationship between syndrome differentiation types in traditional Chinese medicine, tongue diagnosis, and gastroscopic images in patients with active peptic ulcer. Journal of Youjiang Medical University for Nationalities, 2018, 40(5): 466-468+471.

[6] Fabregas R, Kremer M, Schilbach F. Realizing the potential of digital development: The case of agricultural advice. Science, 2019, 366(6471). DOI:10.1126/science.aay3038.

[7] Xu P. Discussion on the experiences, practices, and countermeasures for promoting high-quality agricultural development through digital agriculture in Yanzhou District. Agricultural Science & Technology Communication, 2023, (11): 14-16.

[8] Zhao W, Chen J, Zhu Y, et al. Clinical application analysis of neoadjuvant chemotherapy with paclitaxel combined with cisplatin in the treatment of early and mid-stage cervical cancer. Journal of Youjiang Medical University for Nationalities, 2018, 40(5): 438-440.

[9] Zeng N, Jiang L, Vignali G, et al. Customer interactive experience in luxury retailing: The application of AI-enabled chatbots in interactive marketing. The Palgrave Handbook of Interactive Marketing. Cham: Springer International Publishing, 2023, 785-805. DOI:10.1007/978-3-031-14961-0_34.

[10] MMM A, WFW B. Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies. Journal of Business Research, 2020, 121: 338-352.

[11] Zhang S, Li Y, Ruan W. Reception, resonance, and sharing: The process mechanism of online word-of-mouth driving fan effects in internet celebrity restaurants. Nankai Business Review, 2021, 24(3): 37-51.

[12] Yang M, Niu S. Cytogenetic analysis of 5309 couples with adverse pregnancy history through peripheral blood lymphocyte culture and G-banding karyotype. Journal of Youjiang Medical University for Nationalities, 2019, 41(5): 520-522.

[13] Dai M. Application of natural language AI represented by ChatGPT in database content retrieval and generation: A case study of the National Periodicals Index. Information Exploration, 2024, (5): 103-108.

[14] Rao Z, Chen J, Zhao L, et al. Comparative study of ultrasound-guided microwave ablation and laparoscopic resection for the treatment of benign thyroid nodules. Journal of Youjiang Medical University for Nationalities, 2018, 40(6): 583-585.