Author(s)

Ibrahim Muhammad Danliti

Affiliation(s)

Eudoxia Research Centre, Eudoxia Research University, Guwahati, India.

Corresponding Author

Ibrahim Muhammad Danliti

ABSTRACT

This study explores the importance of computer in marketing organizations and customer engagement, focusing on key design elements such as usability, aesthetics, strogebility, and security. The rapid evolution of digital commerce has made computer a crucial platform for marketing organizations to engage with customers. However, the role of computer in influencing strive customer information and record keeping has not been fully explored. The primary objective of this research is to investigate how various aspects of computer contribute to enhanced marketing organizations in their business activities engagement. Using a sample of 200 participants and employing SPSSv22 for data analysis, the study applied descriptive statistics, correlation, and regression analyses to assess the relationship between computer components, marketing organization and customer engagement. The results show strong correlations between the stroge factors and customer's information with security being the most significant predictor of engagement. This study provides actionable insights for marketing organizations, highlighting the need to invest in record keeping, user-friendly, and aesthetically pleasing computer to store customer information and improve marketing activities. The findings contribute to the literature by bridging gaps in understanding the critical role of computer in digital marketing strategies. Recommendations for future research include examining other emerging computer's elements such as personalization and AI-driven interactions.

KEYWORDS

Computer; Marketing; Organization; Stroge; Customers

CITE THIS PAPER

Ibrahim Muhammad Danliti. Importance of computer in marketing organization and its customers. Social Science and Management. 2024, 1(2): 15-20. DOI: https://doi.org/10.61784/ssm3012.

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