Author(s)

Ibrahim Muhammad Danliti

Affiliation(s)

Eudoxia Research Centre, Eudoxia Research University, Guwahati, India.

Corresponding Author

Ibrahim Muhammad Danliti

ABSTRACT

In today's competitive market, you need to be abreast wth adversing activities pertaining to your area of specialization. With the growing popularity of the creation awareness to the customers, more and more marketing organizations are choosing their advertising media and conducting their advertisement. It takes lot of effort to succeed in advertising that is appealing and at the same time is accessibe to all kinds of marketing organizations. It involves not just the way a product looks but also its attractivility and convincing for all kinds of consumers. Some marketing organizations often failed because of failining to create an awareness to their customers organize by the advertising media. To make it a success, a good advertising involves, inform all the information about the product to the customers, pursuade, convince and attract them to buy. It is the process of creating an effective and appealing idea, which meets the marketing organizations' desired objectives. The paper is aimed at exploring and educating prospective marketing organizations the need and significance of advertising activities for them and their customers and how to manage it. It is a literature based paper and therefore, reviews related literatures from journal articles, texts and some online sources for better understanding of the concept. The paper looked into issues in advertising concepts, types of advertisiment, criteria for the selection of advertising media, purpose of advertisement, functions of advertising. It further highlights the conceivable planning a web site and sighted example{s}, personal web sites, search engines and task-specific pages. It was found that advertising activities had helped marketing organizations' to boost their sales, explore market share and profit maximazation. Thus the paper recommends that marketing organization, who realy wants to boost sales, get market share and easy to create an awareness on its products or services within and across its boundry, would have to start through an advertising.

KEYWORDS

Advertising; Marketing; Customers; Organization; Information; Sales; Media

CITE THIS PAPER

Ibrahim Muhammad Danliti. The impact of advertising activities on marketing organization and its customers. World Journal of Management Science. 2024, 2(4): 33-38. DOI: https://doi.org/10.61784/wms3041.

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