Author(s)

Hui Zhang

Affiliation(s)

School of Management, Nanjing University of Posts and Telecommunications, Nanjing 210037, Jiangsu, China.

Corresponding Author

Hui Zhang

ABSTRACT

The integration of production and education is a matter of great concern to the CPC Central Committee. The CPC Central Committee pointed out that "integration of production and education and industry co-construction" is the key path to promote the development of higher education, and improving the education and training system, deepening the integration of production and education, and school-enterprise cooperation are the important contents of building an educational power. Entrepreneurship education is the closest higher education content to industry and commerce, and it is also an important foothold for the integration of industry and education. This paper focuses on the problems existing in the integration of production and education in the cultivation of innovative and entrepreneurial talents in business administration, and puts forward countermeasures and suggestions from three aspects: curriculum setting, platform establishment and assessment mechanism.

KEYWORDS

Integration of production and education; Innovation and entrepreneurship; Talent cultivation; Business Administration

CITE THIS PAPER

Hui Zhang. The training mode of innovative and entrepreneurial talents in business administration from the perspective of integration of industry and education. Trends in Social Sciences and Humanities Research. 2024, 2(11): 48-51. DOI: https://doi.org/10.61784/tsshr3114.

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