Author(s)

FangYan Li

Affiliation(s)

Jiangxi Regional Development Research Institute, Jiangxi University of Technology, Nanchang 330098, Jiangxi, China.

Corresponding Author

FangYan Li

ABSTRACT

Consumption is the first driving force for economic growth, and the construction of consumption center is an important way to promote regional economic development. In Jiangxi Province's regional development strategy layout of "one master, one pair, two poles and multiple points, whole region coordination", Nanchang, a Chinese city,as the core of "one master", shoulders the key mission of leading and promoting "Chang-Jiu integration" and surrounding urban agglomeration to high-quality development. Nanchang has the conditions and responsibility to build into a regional consumption center city. Nanchang has basically met the basic conditions to build a regional consumption center, but there are some problems such as insufficient consumer brand influence, consumption environment to be optimized, insufficient innovation of consumption formats, and insufficient regional collaborative development. In view of this, it is necessary to gradually overcome the existing problems by improving the city's brand and consumption attraction, optimizing the consumption environment, innovating the consumption formats and expanding the radiation scope of the consumption market, so as to achieve the successful construction of regional consumption center city and promote the rapid development of regional economy.

KEYWORDS

Nanchang; Consumption center; Regional consumption center city; Consumer market; Brand cultivation

CITE THIS PAPER

FangYan Li. The current situation, problems and paths of Nanchang in constructing regional consumption center city. Trends in Social Sciences and Humanities Research. 2024, 2(12): 7-12. DOI: https://doi.org/10.61784/tsshr3118.

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