Author(s)

Yue Zhai, Mohd Ridwan Abd Razak^*

Affiliation(s)

Sultan Idris Education University, 35900 Tg Malim, Perak, Malaysia.

Corresponding Author

Mohd Ridwan Abd Razak

ABSTRACT

Green innovation in Human Resource Management (HRM) in universities refers to the integration of sustainable practices in recruitment, training, and employee engagement to foster environmental responsibility and enhance organizational performance. Gaps in implementing green innovation in HRM in universities in Sichuan Province include a lack of awareness, insufficient training, and limited resources to adopt sustainable HR practices. The solution lies in providing comprehensive sustainability training, promoting awareness through workshops, and securing funding for green initiatives to support HRM practices. The main aim of this study is to evaluate the role of Human Resource Management (HRM) in driving green innovation initiatives in universities in Sichuan province, China based on expert views. This research employs the Nominal Group Technique (NGT) as a data collection method, with nine (9) experts participating as respondents. During a 3-hour NGT discussion session, a list of 16 human resource roles was finalized. These roles were then prioritized and ranked according to the individual votes of the experts. The second role in the discussion received the highest priority, while the 13th role ranked eighth, and the final role, the 16th, received the lowest priority. The study's findings indicate that the priority and ranking of the roles shifted from the initial list provided prior to the discussion session. These priorities and rankings offer insights into the role of human resources in driving green innovation at universities in Sichuan Province, China. The roles identified through expert opinions can serve as a guideline for implementing green innovation to further enhance human resource services at the university level.

KEYWORDS

Green innovation; Human resource management (HRM); Sustainable practices; Environmental responsibility; Nominal group technique (NGT)

CITE THIS PAPER

Yue Zhai, Mohd Ridwan Abd Razak. Nominal group technique: the role of human resource management in driving green innovation in Sichuan province universities, China. Social Science and Management. 2024, 1(3): 9-18. DOI: https://doi.org/10.61784/ssm3028.

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