Author(s)

ChangFu Yang

Affiliation(s)

School of Mathematics and Statistics, Guangxi Normal University, Guilin 541006, Guangxi, China.

Corresponding Author

ChangFu Yang

ABSTRACT

This paper aims to explore the development of credit cards in the Chinese market and the challenges posed by the rise of internet finance, while also analyzing customer churn issues and their management strategies. Since the introduction of credit cards to China in 1986, despite the initial lack of supporting facilities such as POS machines, credit cards have served as a monetary credit voucher, facilitating the small loan business of commercial banks. Over time, the credit card market has experienced rapid growth, becoming a vital channel for personal consumer loans. However, the emergence of internet finance has had a profound impact on the traditional banking business model, with customer churn becoming an increasingly prominent issue.

KEYWORDS

Credit cards; Internet finance; Customer churn; Data mining; Risk management

CITE THIS PAPER

ChangFu Yang. An analysis of early warning for credit card customer churn. Trends in Social Sciences and Humanities Research. 2024, 2(4): 18-21. DOI: 10.61784/tsshr3005.

REFERENCES

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